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Launched in 1962 by Graham Munro, Gamins was the first Australian footwear brand to market itself especially to teenage girls.  Before Gamins, teenagers would wear their school shoes to music concerts, dances or special events. Mr Munro changed all that with the introduction of his first collection. 

The name Gamins was chosen for its playful, fun and cheeky connotations. It derives from the French word Gamine, meaning urchin, waif or playful, naughty child. In the late 1950s “gamine” was applied notably to the style and appearance of actress Audrey Hepburn. Hepburn's popularity was cemented after she appeared in the 1961 film Breakfast at Tiffany's and the 'gamine' look has been considered the epitome of style and glamour ever since. 

With a distinctly French flavour coupled with broad, universal appeal, Gamins quickly grew to be the footwear of choice for all teenage girls, so much so that it quickly became commonplace for girls, when asked what shoes they were wearing, to reply, 'Gamins...of course.'